Designing for the future

With 15 years of experience in Color, Material, and Finish (CMF) design, I help companies in mobility, consumer electronics, and lifestyle turn bold ideas into relevant, future-ready products.

I lead multidisciplinary teams to develop human-centered design strategies that connect brand vision with material innovation and sensory experience. My work combines creative direction with a strong focus on storytelling, craftsmanship, and emerging technologies.

In recent years, I’ve driven circular design initiatives that support sustainable innovation and long-term impact. From leading projects for global brands to speaking at SXSW, I work at the intersection of design, technology, and sustainability, bringing clarity, depth, and direction to every stage of the product journey.